Album selected for the Record Store Day 2022 in the United Kingdom and elected "Album Of The Week" by Juno.
In early 1980, legendary producer David M. Allen (The Cure, Sisters Of Mercy, Neneh Cherry etc…) was holed up at Martin Rushent’s Genetic Studios unboxing & installing groundbreaking new equipment from the Roland Corporation - one of the 1st System 700 modular synths & its accompanying MC-8 Micro Composer to have arrived on UK shores.
Dave had just a couple of weeks (in the absence of Martin) to get everything up & running in time for the arrival of the Human League at Genetic. Those sessions would see them record what was to become the ultimate synth pop smash - the ‘Dare’ album !
‘The DNA of DMA’ is the sound of an early 20-something studio engineer rush-recording a slew of his own post-punk tracks into electronic form. It’s a recording that sets the blueprint for what would become known as the ‘Genetic sound’ - a sound that would rapidly dominate the airwaves the world over.
Lovingly restored from a 1/4 inch tape that David stumbled across a few years back, ‘The DNA of DMA’ is a fascinating historical snap shot of the first digitally controlled studio gear of 1980 being road-tested over his catchy & quirky song-writing & performances.
When Martin Rushent heard the tape upon his return to Genetic, David was offered a job on the spot. A job that has now spanned 5 decades but started humbly with these 9 tracks over 40 years ago…
Extensive liner notes from David M. Allen contained inside
Juno (UK) :
David M Allen is someone whose work you will know even if the name isn't familiar. As a record producer he worked with The Cure from 1984 to 1992 - or from "The Top" to "Wish" is your measure time in album releases. Among other hightlights he was at the controls for The Sister of Mercy's "First And Last And Always" and Neneh Cherry's Man. He aslo Happens to co-own Conny Plank's legendary hand-built 1970s 56-channel mixing desk. But that's a story for another time. Today we're all about sowing seeds, because the nine tracks of "The DNA of DMA" - making their vinyl debuts in an orderly Record Store Day fashion - laid the foundations for The Human League's "Dare"
With a combined experience of over 30 years in the music industry (artistry/labels/publishing/management), Arthur Peschaud (Pan European Recording/Reverie/'Turzi'...) & Andy Gardiner (Splinter/'Vicarious Bliss'...) unite to open a new label & distribution pole to help maximise artistic impact in today's exponentially changing world. THEMSAY offers a clear way forward for artists to cut through the interference & distortion of a saturated digital marketplace & get themselves heard.