I'm freshly 20, I'm a recent college dropout, and I write and sing songs. In 2020, the worst year of everyone's collective consciousness, I started making TikToks. At first, I was just talking about anime... but eventually I started singing, which is my passion, end game, and dream job. From these TikToks, I started to release music and things inevitably snowballed and people started to really care about me and my music. My greatest musical achievements to date are: my song Strawberry Mentos reaching 5M streams, Least Favorite Only Child reaching 4M streams, my EP, "Y/N" peaking at #8 on the US singer-songwriter iTunes Charts & a sync on Love Island UK.
Forward/Slash is my latest album.
Inspired by the RPM of a single and the (roughly) 45% of non-major label artists on Spotify that are waiting to be uncovered, welcome to frtyfve.
frtyfve is a breakthrough 360-degree music partnership business. Independent artists are our specialism, and we know better than anyone how to elevate a career using unique data methods, social-first marketing and sync/brand partnerships.
We’ve built our record label around a new generation of talent, rethinking industry conventions - from the way we discover artists to the delivering of marketing and audience development services.
Our world-class team draw upon experience working with artists such as Calum Scott & Pixie Lott to labels such as Warner Music Japan, Atlantic Records, Capitol, Sony Australia; and brands such as LEGO, Fanbytes and Live Nation.
Despite our varied backgrounds, we believe as a team in equal opportunity. That’s why we rely on data to guide our decisions. Using our own proprietary technology, we can precisely strategise a marketing campaign or predict an artist’s success before they’ve even stepped on stage. No biases, no genre discrimination, and no nepotism - the numbers keep us honest.