JIMMY - SHAZAM

The seventh album by American recording artist & producer JIMMY. Following his previous album DO WHAT MAKES YOU HAPPY, JIMMY’s new exciting & mystical album SHAZAM was first teased on September 15th, 2023 when Poindexter shared the trailer for his reality show ‘The JIMMY Show.’ In the first episode, JIMMY is shown working on new music mentioning a “blockbuster album” was in the works. On October 28th, JIMMY announced that he would be quitting music indefinitely via X (formerly Twitter).

Two days later, fans began finding flyers in cities across Southern California advertising the toll-free number 833-3SHAZAM & JIMMY as a “magician for hire” for 13/hr. Fans called the number finding they could book JIMMY for a magic show, leave a voicemail review for it or “press 2 for a clue.” The clue being a voice saying “11/10” before playing a short snippet of music. All the voicemails left on the number can be found here. It was later confirmed by JIMMY via his Instagram story that the rumors were true and that he quit music to become a full-time magician.

Shortly after the news broke, fans began leaking footage of his performances at birthday parties, workshops and events going wrong because the magician wasn’t good at magic tricks and would get booed out the events. After the footage leaked, fans found a game of Hangman and a password module hidden on the back of the interactive map on JIMMY’s official website with clues hidden on the front. Winning the game revealed the passcode “JIMBOLINISMAGIC.” After entering the passcode into the module, fans found a secret website with a timer on it set to end by November 10th, 2023.

On November 10th, JIMMY shared a new trailer introducing The Great Jimbolini, a once mediocre, now world-class magician under the hypnosis & aid of Eve Centeno, his wife & creative partner. After the timer ended, visitors were given access to a “main menu” where visitors can find JIMMY’s socials, merch & more and a “story mode” featuring an interactive experience that explains a 7-part summary of the lore. The story explained there are the same events that took place in front of fans up until that point.

On November 15th 2023, JIMMY shared lead single “BEIN' MYSELF” to positive reception from listeners. On November 17th, 2023, JIMMY shared 4 cover artworks & announced SHAZAM with a release date of November 24th for Zulak and December 1st for all other stores vis his Instagram.