Of all the nicknames given to Elvis, only one of them really seems to reflect his importance in the history of rock: they called him The King. Together with Chuck Berry, Elvis represented the young generation that vibrated to the music with new rhythms that appeared in the Fifties: Rock’n’Roll. Presley’s personality, not to mention his voice, charm, and a whole series of chart hits, guaranteed Elvis a special place in the hearts of his fans; and not only in his own lifetime, because the same is true some fifty years later. The thirty titles included in this album are a brilliant demonstration of Elvis’ talents, and the music alone is enough to explain the cult following of his fans, who will worship him for ever.
It is the fusion of Gospel, Blues and Jazz that gives birth to new rhythms during the 50’s in the United States. Black artists are the first ones to associate upbeat tempo with jazz and blues. But it is a revolution of the minds that gives to the 50’s its frenetic momentum that rocks the old world into the modern world. Every single area is touched by the revolution : music and painting, obviously, but also and maybe mainly society at large, ways of consuming, the new industrial era, urban life, advertising, marketing and design. The movement develops in every dimension. Rock’n’Roll is the permanent mark left by the youth of that time, embracing the new world and giving it the rhythm that fits.
The Masters of Rock collection traces back the history of these great Rock’n’Roll figures without whom Rock and music in general would not be what they are today. And just like a natural phenomenon, Rock was born at the same time as the LP, absolute revolution in the music world which marked every generation since 1950 and until today. The world could not go round without the collection that pays homage to Vinyl Records and Rock’nRoll : Masters of Rock