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FatGyver is back – and funkadelia in hip hop is not dead.
Enter the sample-laden hiphop–funk–downtempo realm of the Finland-based producer and Phatventures co-boss, FatGyver.
While one half (or two thirds?) of “hiphop” producers seems to hug the ever-growing hype around 808 and trap basslines, there’s another half cherishing the passion for their beloved MPCs, SPs, and other lo-fi beatmaking machines, leaning towards the aesthetics that were largely created and pushed to their peak in the 90s.
Fashion comes and goes, while style stays – after all, it’s not like The Ramones ever changed much, either, as their recipe simply worked – and the same can be said about hip hop. It’ll always be there, and even if it’s not necessarily enjoying the overground limelight, there’s a healthy culture strong as ever still banging their beatboxes and appreciating the more soulful, smokey, and jazzy atmospheres in the underground.
The title is a half-funny, half-serious poke at how hip hop of this nature has steered away from the mainstream spotlight along the years – willingly or not.
No Commercial Potential is an album that lends vibes from both funk and soul as well as film noir, contributing to a plenty of crossover appeal, whether you’re a true hip hop lover or just a casual listener who enjoys music that finds ways of resonating in your musical braincells.
Phatventures! It's a hip hop thing