Inspired by the RPM of a single and the (roughly) 45% of non-major label artists on Spotify that are waiting to be uncovered, welcome to frtyfve.
frtyfve is a breakthrough 360-degree music partnership business. Independent artists are our specialism, and we know better than anyone how to elevate a career using unique data methods, social-first marketing and sync/brand partnerships.
We’ve built our record label around a new generation of talent, rethinking industry conventions - from the way we discover artists to the delivering of marketing and audience development services.
Our world-class team draw upon experience working with artists such as Calum Scott & Pixie Lott to labels such as Warner Music Japan, Atlantic Records, Capitol, Sony Australia; and brands such as LEGO, Fanbytes and Live Nation.
Despite our varied backgrounds, we believe as a team in equal opportunity. That’s why we rely on data to guide our decisions. Using our own proprietary technology, we can precisely strategise a marketing campaign or predict an artist’s success before they’ve even stepped on stage. No biases, no genre discrimination, and no nepotism - the numbers keep us honest.