Diggers Factory is an online community offering vinyl record pre-orders. Its concept is similar to crowd funding platforms. The artist or the label chooses the minimum pre-orders needed to launch the production and sets the project online. If they reach their goal in good time, the production is launched and the users that have pre-ordered receive their due as soon as it's out of the factory.
Diggers Factory gives the opportunity to any talented artist to produce his own vinyl records. Thanks to the pre-order system they won’t have to invest in the production. So the artist is now able to produce vinyl records without spending anything and without taking any financial risk.